We presented several concepts to the client using Mural. Ultimately the client went with a concept based on geometric shapes and patterns. We wanted to have separate shapes coming together to create a complex system, representing the large and complex eco-system of the company. It also tells the story of how the service streams within the company affect one another. Nothing works in a vacuum, and as each part of the business evolves it creates a ripple effect outwards. The meaning of each shape changes depending on the shapes that surround it. And so the bigger picture is forever evolving.

Early concept work

The event took place on the platform Glisser. The Glisser holding page.

Event intro sizzle

Event screenshots of animated backgrounds